One of the great challenges of modern web page design is balancing search engine optimization (SEO) with video design. SEO web page design presents both opportunity and difficulty. Obviously, every website wants to rank well in search results pages (SERPs). At the same time, every webmaster wants a website that looks great and will be offering an excellent user experience. Bringing SEO and SERP optimization into line with a quality program is the Holy grail of web design.
Tense up the design
One of the easiest ways to create a well-designed website best with better SEO is to tighten up the website design. With fewer elements in a less complex layout, it becomes safer to focus a website design on the things that matter for SEO. DIV and H1 elements make a website more accessible for the bots that search engines use to listing your website. If your site is able to play nice with Googlebot, the odds improve that your site will deliver better Search engines in Google.
Successfully, this results in a simpler, less cluttered design. This also has the added selling point of making your website easier for users to scan and comprehend. Try to see probably the most successful websites out there. Think of what Google’s homepage looks like. Or think of how easy it is to scan down a Twitter feed. This is the type of tight design a good website should wish to achieve. A web site should be complex enough to serve its purpose, but sparse enough to not confuse its purpose SEO website.
Design for SEO
There is a tendency to assume that good-looking graphics and good SEO cannot co-exist. A number of websites still dump their most ornate graphics into JPGs that do nothing for SEO. This causes a lot of harm, particularly when sites use JPGs in the headers of a page. Google likes signals that appear near the top of a page. To waste that opportunity on florid graphics work is a poor choice.
But, that doesn’t mean you have to wash all the make-up off your online site’s face and make it walk plain out in the light of day. With the advent of webfonts, it is possible to upload gorgeous graphics into SEO-friendly elements, like the H1 tag. There’s no need to compromise. Put the H1 tag into the page. Then style it using webfonts. You get to keep your gorgeous graphics-intensive design. And now you get all the SEO benefits of well-purposed headers. It’s a win-win.