Facebook cover photos can dramatically increase the visibility of your advert. With so many people having Facebook accounts, it’s crucial that you make a great first impression. The way in which The Advertorial your Facebook cover photo performs in search results will depend largely on whether your advert is search for a specific item or more generalized. We’ll discuss these differences in greater detail below.
o Mobile: Your cover image is generally displayed on iPhones, Blackberrys and Android devices, but can also be shown on tablets such as iPads and Kindles. Your Page’s cover image: Displays in at least 1920 pixels high by 1080 pixels full on your Page in all resolutions on mobile devices and on phones. Should be at least 360 pixels high and 150 pixels wide. o Desktop: Displayed on a desktop computer, your Cover photo guidelines show your images on a full-sized billboard style background. Any less will have little impact.
o Banner Image: A Banner image, like a business card, can be used to promote almost any product or service. However, Facebook guidelines now say that you can’t have a large, high-resolution banner with your Facebook cover photos. Instead, you should take several smaller, high quality pictures (a few megabytes minimum) and upload them to your Facebook page using a photo service like Flickr. Photos that don’t meet the new guidelines will appear with a small square banner underneath your photo.
o Banner Image: As previously mentioned, your Banner image should display at least 1920 pixels high and full-sized. It’s recommended that you use a standard photograph instead of an artistic one because, when clicked, can result in a rather large file. In addition to this, any banners displayed on your website must always be themed to match the page being advertised. This will make a big difference in terms of usability and a subtle branding.
o Desktop: The desktop is probably the biggest mistake most companies make when it comes to their Facebook cover image strategies. They usually either use a photo that doesn’t look great or they stretch the photo so wide it actually looks distorted on a smaller monitor. To avoid this problem, you should always use a desktop photo. Even if you have to compromise on the quality, you’ll never sacrifice the appearance of your Facebook business page.
o Profile Picture: Even though we’ve discussed the importance of having a crisp, well-lit background when using Facebook as part of your marketing strategy, you’ll still need to pay attention to this detail when designing your Facebook profile picture. Your profile picture is the first thing a visitor sees when they arrive at your site, so it’s crucial that it appeals to your target audience. It also provides a chance for you to showcase your best features and abilities, so make sure you keep the background consistent. You can always change the background later, but it would be a big mistake to do so before your first Facebook campaign. Your potential customers will be visiting your site for more than a half hour, so making the first impression count should be your primary focus.
o Impressions vs. Layout: It’s important that you consider how people will perceive your Facebook page when they visit it via mobile devices. A common mistake many companies make is imitating what they did on the desktop. They take the exact same photo, use the same font and background colors, resize everything to fit the small screen and basically fool visitors into believing they’re at an actual website. While this may work for some businesses in the short-term, when it comes to designing Facebook pages for mobile usage, it’s best to stay away from doing anything too extreme. Since people are accustomed to viewing Facebook pages using desktop computers, it would be a big mistake to try to fool them with something that doesn’t translate well onto their smaller screen.
If you want to create a Facebook cover that looks good on a mobile phone, it’s important to stick to the basics. One of the simplest things you can do is crop your photos to reduce the size and keep the background color the same as the original photo. If you want a collage effect, cropping the top and bottom of your image will do just fine. Cropping is useful because it makes the page appear bigger and also creates a unique look.