The world even as say at present day scenario has developed into digital cosmos. In each and every space and corner, our universe is connected digitally and this situation has lead to the formation of what we today know as “digital drive”. Digital drive has bound the vast universe to give up into a single platform in terms of communication and connection. The Global Hub for Digital Transformation says or explains that change in an organizational structure is the foundation of digital business transformation”. Digitalization is adjusting click here every part of human life. We are flourishing in an era where mass production has been connected by mass customization, where human brains has lead to the development of a many different world that is recognized to be world of digitization. The global society in present day scenario is flourishing in the frontiers of digital age. The form or reasoning behind digitization has entered in virtually every field including that of marketing and advertising communication process.
While talking about digitization and digital marketing it is pertinent to know what is digital marketing? To define digital marketing it can be said that it is the use of digital technology or digital platform for communicating marketing messages to targeted customers and at the same time to allow in order to accept valuable opinion and feedback of customers with the platform of digitization and digital media. Digital media keeps a scope for or provision for audience interaction. The internet can be denoted or acts as the main medium for digital marketing. It can be said that internet is the cosmos in which information is disseminated and it is with the use of our smart phones and PC s that we can get or receive access of the information being disseminated.
The best part of about today’s digital world or global media is that a person surviving in a remote corner can gain accessibility to the digital world with the help of advanced technologies and innovations can contact the latest information. If we talk particularly about The indian subcontinent then many metropolitan countries, as well as Suburbs, has changed a lot in terms of Information technology and related business.
While discussing about development of Information technology it is quite pertinent to discuss Information technology and digital marketing that has observed an instant growth and drastic change in the heart of the city of Durgapur. In previous decades Durgapur was considered to be a small town that had a handful of facilities for its dwellers. And the wonderful used to depend mainly on Kolkata for any major facilities like education, medical, etc. But gradually Durgapur has observed metamorphosis and has attained the curve of a mini metropolis that has achieved the tag of “Satellite town” of Kolkata. Durgapur has now get to be the fastest growing industrial city in the state of Western side Bengal. In recent years with rapid change and developmental activities, the city of Durgapur is gradually changing its status from “small city” to “Smart city”. Durgapur being very towards the “City of Joy” Kolkata has changed itself in every possible way in terms of structure, healthcare sector, entertainment and amusement and it can be said in the true sense as the satellite city of the metropolitan. The smart city Durgapur is aceded with luxurious greenery and plenteous of space for the individuals to survive in. The city of Durgapur with steadily changing scenario has gradually along with time observed the rash development of Information technology which has led to the development of computer related services or IT industry including that of digital marketing. The digital marketing carrier’s networks around Durgapur has an ample of opportunities and variety of related services for their clients in order to shine in the process of communication and to disseminate proper information to their targeted audience.